Street Smart Sports Management
with game changing baseball and business strategies

business leaders & sports insiders
This is Your Must Read Book

PHILADELPHIA, PA (December 3, 2009) – There is a growing baseball undercurrent surrounding a
man who may be forcing the next great changes to developing winning MLB organizations. Some
supporters call it a “Nostradamus-like” intangible prophetic intuition and detractors call it just luck
but after two recent books that correctly called out the winning formula for winning teams and also-
rans in 2008 (The Official Book on the Business of Baseball General Management) and 2009 (Street
Smart Sports Management), eyebrows are raised in the world of baseball.

Just a few of many eerily correct Paul Martino observations detailed in his books and blogs:
-        Before the 2008 season Martino specifically called out one team ownership and management
to raise payroll by $10million, add an ace relief pitcher, and reinforce the bench and relief in
order to go from 2 players short to World Champions; the team he called out was the Phillies.
-       Before the 2009 season Martino observed that:
  •   While the Phillies conservative fiscal approach to the game had become a strength in the
      worst economic crisis since the Depression, the Phillies still needed to find midseason
      starting pitching if they were to return to the World Series.
  •   Detailed how the Rangers issue is and always has been pitching, not payroll.
  •   Defended the Yankees spending but pointed out how weak the outfield and bench were;
      Martino accurately pinpointed the Yankees success was not in their spending spree but
      limited injuries and the OF improvements during the year. Without the Yankees outfield
      changes the Phillies would be two time World Champions.
  •   Asked why the Red Sox had been relatively clean throughout “Steroid Era.” Martino
      published his observations before Ramirez and Ortiz became spotlight center stage.
  •   Provided the state of the games in terms of victory-maximizers vs. profit-maximizers that
      proved to be prophetic in terms of winners and losers in this economic climate.

Not since Bill James and Moneyball has the game been so close to being radically improved. As the
man Paul Martino describes it, “Respectfully, I raise the bar to include street smarts balanced with
a disciplined business model, economics, finance, strategy, sabermetrics and baseball subject
matter experts. Your opponents grow strong from the crumbs you leave behind; I scope down into
all sides of the game including ones too hot to touch, like performance enhancements.”

When pointed out that his assertions may be challenged by baseball insiders, Martino knowingly
nodded and acknowledged the naysayer, “My abbreviated response is that I understand veterans’
of the game concerns. That said, I’ve played and been a student of the game all my life; like Bill
James, current MLB GMs and many others, I have proven leadership skills that build winning
organizations. Baseball is a critical culture where even some Hall of Fame players are criticized. At
the end of the day my long-term $multi-million wins, and success at getting it right in my two books
is the proof I stand on…and I’m just warming up.”



                                                                    ###
Spoke Norton Homer Dome Press
Poppy Montgomery