THE BOOK  Testimonials

Martino provides a complete look into the economic, management and pure baseball workings of
successful teams. Instead of looking for that one missing piece of what elevates winners over the
others, this writing extols the chemistry between the head and the heart…a fresh perspective on the
foundations of a winning organization.”
Dr. Lynn Lashbrook, President and Founder - Sports Management Worldwide http://smww.com


"Paul’s observations have a profound impact on sports and business enthusiasts alike! He encourages
leaders to combine an information baseline using statistical analysis with equally important subjective
traits (character, desire, heart…) to build high performance teams! A very entertaining and informative
read!"
Marty Donato, Fortune 500 business leader and Toms River HSS Baseball HOF member


"This is a sports playbook that can be used at all levels of team management ...Practical, analytical and
relevant!"
Doug Miller:  Owner - Dallas Stars Midget AAA hockey team,  and also
Partner - Texas Tornado Junior Hockey Team


       Official Book on the Business of Baseball General  Management Foreword

Not many books are born out of passion.  This book reflects Paul Martino’s passion for the game of
baseball.  Paul has been studying the game of baseball from an early age including gathering one of the
most complete New York Mets card collections ever assembled, and his USA Today recognized “Raiders
of the Lost Parks” summer games tour to every MLB park.  This passion ultimately led to his employment
with ESPN Sports Ticker as the game day statistician first for the Texas Rangers, then the New York
Yankees and New York Mets.  In this capacity Paul had the opportunity to interact with the players,
coaches, management, media and fans providing a unique experience from which to view baseball
operations and management.

Paul’s educational pursuits are reflected in his book as well.  The management theory and skills Paul
acquired while an MBA student at Southern Methodist University’s Cox School of Business, in leadership
roles across the corporate enterprise at American Airlines, representing numerous vertical industries at
Computer Sciences Corporation, and currently as a Director at a Global 500 company come together to
form the basis for an effective and practical application to baseball general management.

Though it may not have direct correlation to the particulars in Paul’s book, his life experiences while
living, studying, working, and traveling in 45 countries have undoubtedly helped shape his views on
particular management and cross cultural issues expounded on in his book.  

Paul opens with an interesting generalization in Section 1 involving the use of derivative theory to player
contracts.  This leads to a detailed analysis of the factors affecting the derivative value of the player
contracts including management’s view towards player productivity and value as well as the ultimate
consumer, the fans, and their influence on value.

Paul then transitions to a broader look at management addressing constraints impacting decision
making, core values and conflict discipline which make management’s job both challenging and
rewarding when handled appropriately.  As Paul mentions in Section 2, the working management model
he develops can be applied to any industry.

In Section 3 Paul offers strategic philosophies for building and maintaining a winning major league
baseball team.  These team management philosophies, expanded through his MLB General Management
studies with Sports Management World Wide, can be applied to other pro sports teams, football,
basketball and ice hockey, as well as minor league sports teams and other revenue generating sports
organizations.

Paul then proceeds to dissect the Philadelphia Phillies scouting and general management in Section 4
using the economic, management and strategic factors analyzed in the previous sections.  He concludes
with a comprehensive case study of the Phillies comparing the results the team achieved against the
backdrop of the working management model Paul constructed in Sections 2 and 3.

The years of reflection and experience in baseball and management stand-out in this first book written by
Paul Martino.  It becomes quite apparent it is a book constructed from his unabated interest and personal
experiences with the subject.   I would recommend this book to the sports management practitioner,
student, hobbyist or fan.

J. Douglas Ramsey, Ph.D.[1]

Vice President and Chief Financial Officer

EXCO Resources, Inc.
http://www.excoresources.com

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[1] Dr. Ramsey is a former Adjunct Professor of Finance in the Cox School of Business at Southern
Methodist University as well as a former Lecturer of Finance in the College of Business Administration at
California State Polytechnic University, Pomona.
Business of Baseball
General Management